As I start working with students on choosing schools for this upcoming admissions cycle, I am reminded of an incident during my first year at Tufts. I was standing in line waiting to get dinner when I overheard one friend telling another that she wanted to study business. However, Tufts didn’t have a school of business and didn’t offer business majors. When she decided to come to Tufts (all the way from Taiwan too), she assumed that our school offered business. Even though I was a young undergraduate still trying to find my way, I knew something was really wrong with this picture. How could a student pick a school that was half way around the world and not check things out beforehand? Back then, in 1994, the internet wasn’t mainstream yet. Nobody used the Common Application, and we didn’t have Naviance. Today, with all that we have at our fingertips, there is no excuse for not doing due diligence. The college admissions process can be daunting and having a coach can make all the difference in narrowing the choices and making good decisions.